Market of Choice
The family-owned grocery chain with a dozen stores across Oregon. For years I was the engineer behind their web presence — two WordPress sites, a highly custom online-ordering platform and the weekly operations that kept it all moving.
The situation
A grocery chain’s web presence isn’t one site. There’s the marketing site, and there’s the ordering platform doing real commerce — catering, holiday menus, weekly programs — each with its own rhythm and no tolerance for downtime.
What I did
Working with their agency, Grady Britton, I ran the engineering on both — building what the business needed next, keeping what existed healthy and handling the weekly work in between.
The scale of it
- WordPress sites, one operation
22 - Stores' worth of online business
1212 - Supper Club menus a year
5252 - Engineer behind all of it
11
The work
Two sites, one operation
The marketing site at marketofchoice.com and the catering and ordering platform at reservations.marketofchoice.com — both WordPress, but the second one highly custom. Catering ordering used to be something they could only offer seasonally; I rebuilt it into a year-round operation shaped around how they work — lead times, kitchen reports, printouts and all.
Supper Club
We launched Supper Club — a weekly rotating dinner menu, ordered online. I built the ordering side and kept the weekly rhythm running: new menu up, old menu down.
The steady work
Significant updates to both sites over the years, reporting so the team had numbers to steer by, and the weekly e-commerce and content operations that kept a grocery chain's online business moving — including holiday menus that opened and closed for orders on schedule, by themselves.
The hosting move
When it was time for new hosting, I handled the migration to WP Engine — planned, executed and verified, with the sites' custom functionality carried over intact.
Where it landed
The catering ordering platform went from a seasonal window to a year-round operation, the Supper Club turned over its menu every week and when it was time to move hosting, nothing was lost.
Selling through a site nobody owns?
E-commerce with weekly churn needs an engineer who shows up every week. Tell me what you're running and where it hurts.