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You run the business. I’ll handle thetechnology.

Hi, I’m Joey. I embed with a handful of businesses and quietly own the technology side — from the little broken things all the way up to the systems your business runs on. So it’s handled, and it stops being yours to worry about.

first conversation’s free · no deck

The stuff that never gets fixed

You already know the list.

The broken little things, the aging big things, the workarounds everyone’s stopped noticing. None of it needs a heroic fix — it needs an owner.

  • Look professional

    Everybody's email signature is different, and half of them are broken.

    A tiny thing that touches every email your company sends. Inconsistent signatures read as sloppy to exactly the people you're trying to win — and nobody was ever put in charge of them.

    I'll build a tool that makes them.

  • Save hours

    You're entering the same order into four different systems.

    Every re-key is a chance to fat-finger an order, and it quietly eats hours every week. The fix is usually one integration that's been possible for years — someone just has to own it.

    That's gotta change. So I'll change it.

  • Win trust

    Your site's five years old and you're a little embarrassed by it.

    Your site is the first thing a new customer checks and the last thing anyone maintains. Dated, slow or quietly broken, it costs you trust before the phone ever rings.

    Let's rebuild it — properly this time.

  • Reuse your work

    You rebuild the same presentation from scratch every single time.

    Every proposal and pitch starts from a blank slide, so they drift off-brand and eat an afternoon each. The content changes every time; the scaffolding never should.

    I'll give you a template system so decks assemble themselves.

  • Reach the inbox

    People keep telling you they never got your email.

    When your mail quietly lands in spam, you look unreliable and lose deals you never even hear about. It's almost always a few missing DNS records — not anything you wrote.

    I'll fix the setup so your email actually arrives.

  • Automate wisely

    You know you should be doing something with AI and have no idea what.

    Most of what you're being pitched is hype with a subscription fee. But two or three pieces of your workload are genuinely automatable today — the trick is knowing which.

    I'll find the two things worth automating and skip the hype.

  • Reduce risk

    Your inventory lives in a spreadsheet only one person understands.

    It works right up until that person is out — then it's a fire. Data the business runs on shouldn't live in a file with one owner, no history and no backup plan.

    Let's move it somewhere it won't break when they're on vacation.

  • Plain answers

    Something's slow, something's broken, and nobody's sure what.

    Mystery errors and slow pages are usually a handful of fixable causes stacked on each other. You don't need a rebuild — you need someone to actually look.

    I'll find it, fix it, and tell you why in plain English.

  • …what’s on your version of the list?

    or thumbs-up any card above — they ride along too

What’s on your version of the list? That’s usually the best first conversation.

The person who owns your technology.

Not a help desk, and not a dev shop you brief and forget. I build what’s missing, smooth out how the work runs and own the technical direction — roadmap, vendors, data, all of it — so technology becomes an advantage instead of a chore.

In whatever shape you need:

Part of your team

I slot in beside the people and vendors you already have — senior hands, no ego about it.

Leading your team

I set the direction and bring trusted hands in under me when the work needs more than one pair.

The whole department

One engineer who owns it end to end. For most businesses, that's the whole story.

Businesses that have trusted me with this.

the difference isn’t the list of names — it’s what happens after launch

How I work

I don’t ship and disappear. When I take something on, I own it — and document it so your team owns it too. Here’s the full operations handbook I keep for a healthcare platform I run.

See a real example

And what I build for myself

When I’m not running someone else’s platform, I’m building my own — same standards, my name on it.

VardoDocker PaaS

A self-hostable deploy platform — the push-to-deploy ease of a big cloud, running on servers you own. No lock-in.

vardo.run
Scopein progress

Time tracking and invoicing for freelance work. I'm building it to replace my own Toggl and Wave setup.

usescope.net

Why me, specifically

A real engineer who happens to make problems disappear.

build it, own it, write it down — repeat

I’ve been building for the web since 2007 — full-stack engineering, devops, SEO, the whole stack. Because I build the things instead of only advising on them, I can own a problem end to end — the part most people can’t get from someone who only consults. I use AI heavily and know exactly when to trust it and when to pull it back. Mostly, I’m the person who notices the thing everyone’s tired of dealing with and quietly makes it go away.

I work with a small number of businesses on purpose — so each one gets me, not a queue ticket. If that’s the kind of person you’ve been wishing you had, that’s the whole idea.

Based in Portland, Oregon — I work with people anywhere.

Let’s save us both a call

I’m not for everyone. On purpose.

I take on a handful of businesses and go deep, so it matters that we fit. If one of these is you, I’ll say so early — and usually point you somewhere better.

You're all-in on the Microsoft stack.

I integrate with it fine, but my depth is open-source and the modern web. If your world is .NET, SharePoint and Power Platform end to end, someone who lives there will serve you better.

You want a body in every meeting.

I earn my keep owning outcomes, not filling seats. If the role is really “be in every meeting,” that's a full-time hire.

You want someone to run the business for you.

I own the technology so you can run the business. I'll take decisions off your plate, but the wheel stays yours — I'm not a stand-in for an owner or an operator.

What you need is a designer.

I care how things look and I'll keep them clean, but I'm not a brand or graphic designer. If the job is identity, illustration or art direction, I'll point you to someone great.

What you need is a copywriter.

I'll make your site say the right thing, but I'm not a copywriter or content marketer. For voice, campaigns and volume, that's a specialist — and I know a few.

None of those you? Then we should probably talk.

Tell me about the thing you keep meaning to fix.

The nagging one. First conversation is free, there’s no deck and you’ll leave with at least one useful idea whether we work together or not.

or email me